The opportunities in Yunnan lie in its Pu'er coffee, said Lukas Hensel, a German assistant professor at the Department of Applied Economics, Guanghua School of Management, Beijing University.
Lucas said this during the ongoing Yunnan Provincial Two Sessions. Already supported by well-known brands, the emerging coffee industry in this region is capitalizing on favorable conditions to enhance both quality and scale.
It is not only capturing the domestic market but also gaining recognition on the international stage. This new flavor from Yunnan is making a strong presence with its quality.
Source: YICC Pu'er Branch
