Tencent joins hands with Dehong in promoting war game

Tencent's war strategy game Yulong Zaitian celebrated its 11th anniversary recently. The game officially unveiled its brand for both PC and mobile versions, as well as an advertising video. This new version invited 80 million Yulong players to explore the rich and diverse ethnic cultures of Dehong Dai and Jingpo autonomous prefecture in Yunnan province. And the peripheral cultural and creative products of the game are to cover Yunnan province as well.

This version themed on colorful Yunnan and beautiful Dehong will be shown via digital means the year. Players can learn about Dehong in this version as many precious collections and intangible cultural heritages from the Dehong Museum will be digitally integrated into the game. It also allows players to learn about the history of these treasures in the game.

In the just released video, elements like Lianghe cucurbit flute and other classic ethnic instrument like elephant-foot drum are involved. Companied by the amazing designs, players will go to the South of colorful clouds, Yunnan province together.

Dehong is a beautiful place with distinctive Yunnan agro-products, including Longchuan walnut oil, Ruili wild honey of mountain flower, Mangshi fragrant soft rice, Yingjiang nuts, and Lianghe Huilong tea. During the Yulong Zaitian anniversary live broadcast, hosts will wear Dai folk costumes and introduce agricultural and sideline specialties from Dehong to players.

Meanwhile, to polish the game, Ni Kaihong, a young cucurbit flute player and inheritor of intangible cultural heritage in Dehong was invited to provide musical guidance for this version, offering players an immersive gaming experience.

In addition, three intangible cultural heritage inheritors from Yunnan collaborated on creating special artworks. They are Xiang Laosai, an Achang knife inheritor, Su Longxiang, a Dali clay sculpture inheritor, and Zhang Hanmin, a Bai folk tie-dye inheritor. The three inheritors designed unique cultural works in the game, like Yulong Yinxie Knife, Jingshichongdi flute and Lanran Yulong dragon.

With these precious intangible heritage arts, Yulong also apply digital technologies in game mode and customized costumes designs.

Source: Dehong Updates; trans-editing by Wang Yunya