Global media gather in Yunnan for provincial beauty

Themed "Boosting Global Confidence, Promoting Media Development," the 5th World Media Summit (Yunnan, China) and the 2nd Yunnan International Communication Forum opened in central Yunnan’s Kunming city on December 5.

Representatives from global mainstream media, think tanks, government agencies, embassies and consulates in China, as well as those from the United Nations and other international organizations, gathered in Yunnan for discussions.

During the summit and forum, the representatives will discuss on new opportunities for media cooperation under the Belt and Road Initiative, brand communication for international cities from the perspective of a many-splendored Yunnan life, international cultural exchange in the new era, and international communication for corporate profile.

As a major event that helps in global media development and manifests the role of media communication, the 5th World Media Summit (Yunnan, China) and the 2nd Yunnan International Communication Forum in Kunming is of practical significance.

On the one hand, global media outlets will have direct coverage over Yunnan, and this will definitely make the province better known to the outside world.

On the other, the communication among international media professionals will allow Yunnan media to enhance their core competitiveness and bolster the public opinion for Yunnan's high-quality development.

As a Chinese ancient poem goes, distance cannot divide true friends who feel close even when thousands of miles apart. Media play a key role in smoothing people-to-people bonds worldwide.

Yunnan pilots the Chinese exchanges and cooperation with south-southeast Asian countries.

By hosting the world media summit and the international communication forum, Yunnan aims to facilitate mutual exchange and mutual learning. This helps in telling international audience the future stories of Yunnan and China.

When global media are once again focusing on Yunnan, the beautiful province is ready to send a warm invitation to worldwide friends for a many-splendored Yunnan life and a win-win future.

By YICC reporters