5th Lancang-Mekong Audiovisual Week kicks off in Yunnan

The 5th Lancang-Mekong Audiovisual Week (LMAW) was jointly launched in central’s Yunnan Kunming on June 17 by senior officials from China, Cambodia and others Mekong countries. Officials from Pakistan, Bangladesh and Sri-Lanka were also present at the launching ceremony.

The event is jointly hosted by the National Radio and Television Administration of China, the Ministry of Information and Communications of Vietnam, and the People’s Government of Yunnan Province.

Launching ceremony of the 5th Lancang-Mekong Audiovisual Week (LMAW)

Themed “shared landscapes, splendid heritages”, the 5th LMAW aims to enhance mutual understanding and trust among the peoples of China and South and Southeast Asian countries by showcasing their unique intangible cultural heritages. It also seeks to preserve, innovate, and develop the civilizations of these countries through cooperation.

The 5th LMAW will feature six key activities: the opening ceremony and gala, the mutual screening of LMC and South Asian countries’ excellent programs, the Generation Z short video creation camp (season 3) and “Hi, China Yunnan” tour, the audiovisual works release, the “Beautiful China – A Many-Splendored Life in Yunnan” media tour, and the seeing China: global screen in Vietnam.

Source: Yunnan International Communication Center for South and Southeast Asia; Trans-editing by Wang Shixue