Chaudhary Admits Declining Popularity Amid Quality Concerns
Wai Wai, has experienced a significant dip in sales, with its parent company CG Foods Nepal reporting an 11% decline in revenue in 2024 compared to the previous year.
The revelation comes directly from businessman and Nepali Congress lawmaker Binod Chaudhary, who has long credited Wai Wai as the foundation of his billion-dollar empire.
As per CG Foods Nepal’s official financial data:
• Total turnover in 2023: NPR 12.51 billion
Additionally, the company’s turnover in the first nine months of the current fiscal year stood at NPR 5.71 billion. Although the figures reflect overall sales including other food items, insiders confirm that Wai Wai's market share has taken a hit in recent months.
In a public statement, CG Foods attributed the drop to changing consumer preferences, noting a growing demand for spicier, more flavorful noodles over traditional tastes like Wai Wai. However, this explanation has not satisfied critics.
Multiple sources close to the company and the market say the root cause lies in declining quality. Kathmandu Metropolitan City launched action against the brand over hygiene concerns. Some local governments went as far as banning its sale temporarily.
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